eMVee creative is a full service advertising agency and video production company

Standing by the side of a busy road, a man gives passing cars the finger. He’s smiling and yelling that Framingham Dodge is No. 1. To illustrate, he enthusiastically raises his finger — the middle one. A stranger runs up and shows the confused man that he should raise his first finger instead, to make his point. This television ad was so effective that people in Framingham, Mass., began referring to the dealership staff as “the finger people.” And the spot won its creator, Rockrimmon resident Matt Vietti, a Silver ADDY Award in the 2004 Pikes Peak Advertising Federation ADDY Awards March 12.
    Vietti also won a Gold ADDY for a seven-minute fund-raising video for St. Mary’s High School, which is planning a new sports complex.
    Vietti’s offbeat ideas are the signature of eMVee Creative, a company he launched in 2004 from a home studio. The full-service production and advertising agency is a one-man operation.
    The blunt-spoken production guru started out as a sports broadcaster in eastern Kansas during his college years in the 1990s. It was a fun college job because he could work at night and have the ego-boost of being on TV.
    The fun faded with Vietti’s hairline and the realization that working nights and moving frequently would be tough on his new family, he said.
    With a second degree in advertising, Vietti decided to transition to that field. He and his wife, Angela, moved to Colorado Springs in 2001. After working for a local production studio for three years, he had built up enough freelance work on the side to start his own business.
    Eleven-month-old Maleigha was another motivator.
    “I’d been mulling it around for two to three years,” Vietti said. “The birth of our first child allowed me to stay and work out of the house and be with her.”
    Vietti has big dreams for his company; he doesn’t want to stay a one-man show forever.
    “There is no full-service ad agency with its own production facility,” he said. “I work with a network of people. I’d like to get that network under one roof.”
    He envisions a collection of advertising specialists, all operating as freelancers, but cooperating on projects.
    He’s one step there through his relationship with Corey Holtzberg, who owns Altitude Studios, an audio production company.
    “We’re two separate companies, but do everything together,” Holtzberg said. “I hire him to do all my TV stuff.”
    And vice versa — Holtzberg meets Vietti’s audio needs.
    “Matt just thinks on a completely different level. He’s just an unbelievably creative guy, and thinks of all these different ways to sell somebody’s company in ways I never even thought.”
    Holtzberg asked Vietti to write a script for a TV commercial advertising eSaleHomes.com, to accompany some radio ads. Vietti came up with a simple script in which a man rants about paying higher commissions to real estate agents when he could find a broker for less through the Web-based real estate company.
    “The client had tremendous success with it, and I know they were very pleased,” said Holtzberg, adding that the company received numerous calls specifically citing the TV commercial.
    The script was a clear reflection of Vietti’s personality; he said he rants a lot.
    Other more traditional films round out his abilities. That’s how he won the Gold ADDY for St. Mary’s video, and why he has done a dozen or so projects for JA Worldwide, which are published on the company’s Web site.
    “He just seems to have a real good grasp on our mission and what we’re doing here and getting our message out,” said Bob Borges, manager of Web marketing for JA Worldwide. “He’s increasing our awareness, getting us more valuable content online. It’s just good stuff that we can put up there and drive traffic to it.”
    Vietti will travel to several cities this spring for Borges to create an issue-oriented video that will be seen by the U.S. Congress.
    Even though he doesn’t broadcast sports anymore, he still has every TV in the house tuned to NCAA tournament games, and loves the Kansas City Chiefs. His animosity toward Kansas University basketball fans hasn’t diminished with time, either.
    “I’m happy to be out of Kansas. I hate KU fans and to not have to deal with that is great. I went to K State for a while and KU was so good at basketball, and to have to listen to that all the time was miserable.”
    His black-and-white opinions are why he chose the color scheme for his company logo.
    “I either like it or I hate it and I don’t mind saying it,” he said. “People know that about me and I don’t give a damn.”
    Those he works with don’t seem to mind.
    “He’s probably one of the most creative guys I’ve worked with in my career, and I’ve done this for 15 years,” Holtzberg said. “I can’t say enough good things about Matt Vietti.”

eMVee Creative

E-mail: matt@emveecreative.com Call: 719-200-3653

Photo caption: Matt Vietti wins ADDY awards for funny, attention-grabbing ad style